The farmers behind North York Moors Tweed live and work in the very landscapes that inspire each collection.
Out on the open moor, the ground is rough, the weather turns quickly, and both shepherd and sheep are built to endure it —demanding resilience, character, and care. Our farmers rear a range of breeds, from robust Texels to the moor-hardy Swaledale’s, that have long roamed these hills, bred to suit the land they belong to. Many of these farms have been held for generations, where knowledge is passed down, and a quiet respect for the land runs deep.
On the open moor above Danby, this family farm has been part of the landscape for over a century, held as tenants of the Dawnay Estates. Now in its fifth generation, it is run in partnership between father and son, carrying forward a deep-rooted way of life.
The Tyreman’s flock of Scottish Blackface sheep is hefted to Danby Low Moor, a Site of Special Scientific Interest, where careful stewardship shapes how the land is worked. Older ewes are brought down to the in-bye fields and crossed with Bluefaced Leicester tups to produce North of England Mules, prized for their strength and character.
Today, around 750 ewes are tended here, in a system guided by tradition, respect for the land, and a lasting connection to the moor. Danby tweed and throws are made using fleeces from these ewes.
At Low Thorgill Farm, the Myers family have farmed on the North York Moors for generations, with roots in the area stretching back over 400 years. Sean Myers, who has spent his whole life here, took over the farm in 2019, continuing the work his father began.
Across the moor, a flock of over 500 ewes is hefted to the land, shaped over time to suit its harsher edges. The farm also keeps a herd of pedigree Ayrshire cows, with a few Jerseys, maintaining a long-standing tradition of dairying.
Everything here is built on experience and continuity—farming that works with the land, and a quiet commitment to preserving it for the generations to come, Our Rosedale products are made using Sean's fleeces.
Freebrough Farm, nestled beneath the familiar outline of Freebrough Hill, is a fourth-generation family farm with deep roots in the local landscape.
The farm was purchased in the 1950s by Fred Boocock and passed down to his son, grandson and is now run by great-granddaughter, Emma. The family were historically proud breeders of Hereford cattle and Blackface sheep, with a strong presence in the local show ring and a reputation for careful, skilled breeding. That same attention to quality continues today.
Emma now runs around 100 Texel-cross gimmers, selected to feed directly into the Freebrough collection, maintaining a quiet continuity between past and present on a farm closely tied to its hill and its history.
